video marketing expected to reach $135b

Forbes.com states "The rise of video isn’t slowing down. From producing videos to distributing and promoting them, the U.S. digital video marketing industry is expected to reach $135 billion this year..."

$135 billion. That's a lot of pie.

So why has it taken so long for marketers, communicators and businesses in general to really grasp personalised video as a method of engagement?

Here are a few reasons:

• It's too expensive​
• It requires highly technical resources to execute
• I don't have the time to create videos
• I don't know how to create video content
• We have an email tool that gives average outcomes

​In 1911 it was stated that a picture paints a thousand words.
In 2008 video is up to 1.8m words.

That's a significant difference between the 2 mediums and as we move forward with technology we must get better at communicating with our customers and prospects.

From a marketing perspective video isn't new. It's an existing and working communication channel that needs some help to increase unique engagement. With DPIV we have created a platform that allows you to cut through the noise.

Using your custom data, creative assets and mail delivery system - 4me DPIV gathers information from all angles and creates a uniquely personal and interactive experience for each of your viewers.

For example in a real estate context-

• Your CRM data has 10,000 unique customers
• You have 1 video advert and a variety of images
• 4 pieces of unique data - first name, suburb they live in, salary and buying status.

4me can create unique experiences based on the 4 segments above including using your customers name, a shot of their suburb, using their demographics and pitch the call to action based on their buying status all by channeling your custom data.

Your imagination is where DPIV begins and ends.

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