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An article in PR Daily highlights some trends in video - Strengthen your video storytelling by following these trends. Notably there were a few good tips on how to really get the most out of your video content. But the list was missing one key component. Sure it's great to have striking visuals, bold text and a call-to-action in your videos - but to really stand out, you need to be having 1-on-1 conversations. How do I have 1-on-1 conversations with 100,000 of my customers? That would take forever! We've developed a ground-breaking platform which allows you to turn your static videos into DPIVs - what's a DPIV? Dynamic Personalised Interactive Video.
A DPIV allows you to use your data (eg first name) to personalise the viewer experience. Which means that with a large data list, you have a unique video for each line of data. Amazing. But why personalise your videos? People are busy, there's no ifs about it. We consume information in real time, and if it doesn't appeal to us on the first impression - it's sent to the trash. By personalising your video, users will see that the DPIV was made specifically for them, it's theirs. Studies have shown, that when any form of communication is personalised to the individual, you have a higher engagement rate. MarTech Today states: Ninety-four percent of marketers are focusing on their data and analytics capabilities, personalisation technologies and customer profile data management capabilities to deliver personalised customer experiences. Source: Forrester That's a staggering amount that are focusing on personalisation! Don't be left behind.
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