video messages 85% better than text

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (invisia).

Let's face it, humans are visual beings and it's a fact that we can retain more of what we see than what we read.

So what does that mean in a marketing context? The way we market to our customers and prospects is changing by the day. If you don't keep up with the trends, you will fall behind - that goes without saying.

SO WHAT'S NEW?
Video is certainly not new. But the way we use it and what we can do with it is definitely something worth exploring.

Remember when we started to receive Direct Marketing emails with our {first name} in the subject line? "Wow! Did this company create this email specifically for me?". Of course that's how we initially felt, until we realised that it was another clever marketing tool, and still is.

DYNAMIC VIDEO?
But imagine DM amplified to multiply customer engagement. We can turn your direct marketing messages into Dynamic Interactive Personalised Video (DPIV - we know it's a mouthful).