So what exactly is DPIV you ask? Good question. A DPIV is the bigger picture of video and the next step forward in communication innovation - Dynamic Personalised Interactive Video. Whilst each of these elements are powerful in isolation, they are a whole new 4ME intelligence when honed together. Have a read as to what each of these tools can mean for you and for me:
Dynamic content ensures that your viewer receives the most relevant message, tailored to them, based on their immediate and current environment i.e Is it raining where your viewer is? Well wouldn't that be a good opportunity to advertise that sunny getaway to them. Genius, huh? Dynamic content can improve click-to-open rates by as much as 73 percent, AVARI reports and is known to boost click-through rates, social media activity and user engagement. Now apply this to your video and see just how powerful your message can be.
In the famous words of De Niro...'You talkin' to me?' That's probably how you've felt if you've ever received a piece of content that had little or no personalisation. Without it your message is pretty much dead even before it arrived; it's disposable content. But there's so much more to personalisation than just adding in a name or address. It's about really capturing the essence and persona of your subject, making the power of personalisation limitless. Personalised videos are the way forward. Videos created especially for me. Injected with my persona, with all the little things that make me...ME!
Digital interactivity is a whole lot of fun for both you and your viewer. More importantly It makes your job in retrieving essential user knowledge much easier. It enables you to create a 2 way dialogue which can range from responsive surveys, forms, quizzes and polls.
The magic behind interactivity is that you can turn your passive viewer into an active participant, where the individual is conversing to the material they are consuming.
On average, 85% of people who initially engage with a piece of interactive content will click through to completion according to SnapApp. Plus, its a proven ‘mouse trap’ for brands who are looking to boost click through rates, bloggers seeking to widen their social following or even a small business looking to get critical feedback to help improve their customer experience.
Video is king. But we’re sure you’re already aware of that. That's a given. But you may or may not be tuned into just how much video is changing and growing. Not only in the way we now digest video but how we use it as a method of communication, from Snapchat stories to Skype meetings etc. More video content is uploaded online in 1 month than TV has created in 3 decades. But amongst this vast sea of online videos, how do you make your video stand out? We believe DPIV is the answer.