Video content is easily created and consumed with a smart phone and tablet in almost everyone's hand. But with so much content, how do we gain the most attention and measure eyeballs? How do you stand out in what has become such a noisy and crowded marketplace?
Eyeballs are not something easily measured (in many channels). The good thing about video is that it can be measured on how long it's watched. Not only can view duration be measured, we can also measure the clicks and actions taken in the video - when it's interactive.
Interactive video is another step forward in customer engagement - allowing the viewer to take action throughout a video. If you're really clever, you can gamify your messages to encourage dynamic interactivity - who doesn't like playing games!?!
3 TIPS FOR COMPELLING DPIV CONTENT