3 tips for compelling video content

Video content is easily created and consumed with a smart phone and tablet in almost everyone's hand. But with so much content, how do we gain the most attention and measure eyeballs? How do you stand out in what has become such a noisy and crowded marketplace?

Eyeballs are not something easily measured (in many channels). The good thing about video is that it can be measured on how long it's watched. Not only can view duration be measured, we can also measure the clicks and actions taken in the video - when it's interactive. 

Interactive video is another step forward in customer engagement - allowing the viewer to take action throughout a video. If you're really clever, you can gamify your messages to encourage dynamic interactivity - who doesn't like playing games!?!


3 TIPS FOR COMPELLING DPIV CONTENT

1. POSTERS
   Your poster is the first graphic that viewers see on receipt. Posters play a huge role in determining how engaged your viewer will be, or if they will even become a viewer in the first place. Posters need to stand out, especially if you want them to watch! What will make your prospect press play?
   
   3 areas to focus on are COLOUR, FONT SIZE and IMAGERY. Choose one of these aspects and ensure it's done well. Your poster must relate to the content to be consumed, but more importantly, how the content relates specifically to the viewer (personalisation is key).
   
   
2. MAKE IT FUN
   With so much to compete with online, you need to make your communications a little quirky. One of the best ways to do that is by making it INTERACTIVE. Interactivity can mean many things in DPIV, but one of the easiest ways to accomplish this is by adding a call-to-action button that is based on timing.​
   
   For example the button may only be available for a small amount of time within the video itself, that way it places urgency on your offer. Learn more about this.
   
   
3. I CAN'T HEAR YOU
   80% of video viewers don't use sound. There's really nothing more frustrating than being on public transport and hearing another passengers video / music blaring while trying to enjoy your morning commute.
   
   Having said that DPIV is a little different from your typical social news feed. DPIV isn't viewed in feeds but delivered specifically personalised to you. While subtitles are a great way to watch DPIV, keep in mind these are delivered mainly to your email address.
   
   Subtitles / Captions are just another way to make it easier to watch if on the go.