"AI, machine learning, deep learning, natural language processing and other such technologies can have a significant and positive impact on how business processes are run. They help drive everything from efficiencies and cost reductions to better decision-making and customer experiences."
An article in PR Daily highlights some trends in video - Strengthen your video storytelling by following these trends. Notably there were a few good tips on how to really get the most out of your video content. But the list was missing one key component.
Getting noticed in the B2B marketplace is becoming more and more like the Amazon Jungle every day. There are thousands of emails, advertisements, web pop-ups and re-marketing in our social feeds - it's no wonder we are all getting lost.
Forbes.com states "The rise of video isn’t slowing down. From producing videos to distributing and promoting them, the U.S. digital video marketing industry is expected to reach $135 billion this year..."
Video content is easily created and consumed with a smart phone and tablet in almost everyone's hand. But with so much content, how do we gain the most attention and measure eyeballs? How do you stand out in what has become such a noisy and crowded marketplace?
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (invisia).
Let's face it, humans are visual beings and it's a fact that we can retain more of what we see than what we read.
Harness the power of Dynamic Personalised Interactive Video (DPIV) to amplify the engagement of your communications! DPIV is an innovative, entertaining, and highly personalised way of communicating.
Bring new or existing creative assets to 4ME.video and turn static, linear messages into DPIVs that entertain, connect, and engage like no other medium does.
Ready to get up and running with your very own DPIV? It couldn’t be easier.
Simply follow the steps below:
Remember when the marketing world moved forward and DM and eDM became the platform we all couldn't live without? Well, we've just flipped Direct Marketing on it's head - with DPIV.
So whats all the fuss about? Just take a look at some of our findings.
So what exactly is DPIV you ask? Good question. A DPIV is the bigger picture of video and the next step forward in communication innovation - Dynamic Personalised Interactive Video. Whilst each of these elements are powerful in isolation, they are a whole new 4ME intelligence when honed together. Have a read as to what each of these tools can mean for you and for me: